Posted by: TrustBanq | September 5, 2010

Godrej Properties Gurgaon

Trustbanq Realty Limited

Evaluating Deliverables for New Opportunities is our job

Before delving into the details of the specific project, It would be nice to evaluate the developer of the project and to go through the finer details of the background of the promoters. So, this new residential community by Godrej Properties is not really a 100% Godrej Properties venture, one needs to understand that this is a joint venture between Godrej Properties & Frontier Group. While Godrej Properties is an established brand and Frontier Group is slightly lesser known brand, it seems that the calls will primarily be taken by Godrej in this case. Godrej is likely to take the onus of Marketing & Development of the project, while Frontier Group becomes a JV partner for the reason of having the land bank at this specific location.

Godrej as we all know, has been a part of Indian Household life for almost since the beginning of Independent India, who would not have had a Godrej Refrigerator in their homes in the early seventies and still continues to be part of many homes in India. It is a brand synonymous with Quality & Stability. The two most important aspects to evaluate for any product that one buys, in this case even more important considering that we are talking about Apartments and Homes here, something in which multiple generations are likely to live in and that too for hundreds of years.

So, what has the Properties vertical of Godrej delivered so far on this vertical of housing called Godrej Properties? Well, lesser known in Northern India, but Godrej has been extremely active in some of the other key cities of India like Mumbai, Kolkata, Bangalore, Chandigarh, Mangalore, Mumbai & Pune. While the most active cities for Godrej Properties have been Mumbai & Pune, the other cities are catching up fast with more and more projects by Godrej Properties. Needless to mention that Godrej Properties is a professionally managed organization and diligent in what they intend to do, so things may take some time, but they would always be built on Solid Foundation. Some of the newer destinations for Godrej Properties are Kochi, Hyderabad & Chennai, which are being evaluated with multiple opportunities and soon, we will hear about projects by Godrej Properties in these cities too. In Mumbai and Pune, Godrej Properties that have been delivered are now homes to many happy families, and remain to be sought after properties, the credit of which of course goes out to the professional execution and management of the properties.

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